A recent guest editorial in Ad Age stated: "There's nothing more electric than a room full of intelligent people." It's a perfect description of MAAN's annual meetings.
MAAN meetings are held once a year in Lagos and once a year at a selected venue around Nigeria.
All meeting agendas are member driven with a strong emphasis on bringing in top guest speakers. Typically, agendas encompass six key areas:
• Agency Management and Operations
• CEO Personal Development
• Emerging Trends and Opportunities
• Financial Management
• Growth Planning
• New Business
At each meeting, in a Confidential Agency Update session, all members report on recent developments, successes, challenges and problems at their agencies. In this honest, open and revealing session, members discuss, share and solve some of the remarkably common challenges we face every day in the agency business.
Also, MAAN's legal counsel reports on significant legislative, regulatory and judicial developments that can affect our business practices. In a Q & A session, members receive answers to specific situations they may be facing.
Additionally, MAAN's financial counsel reports on financial management, tax planning, retirement and succession planning and profitability improvement strategies. This too is followed by a responsive Q & A session.
Who attends MAAN Meetings?
Usually the agency CEO, or Managing Director, is the official MAAN delegate and attends all meetings, which preserves continuity. Frequently, other partners or heirs apparent accompany the CEO.
How do members work together between meetings?
By email, phone, fax, mail and face-to-face meetings when necessary. Based on the close working relationships established at our meetings, members know who to call on for advice and assistance.
From time to time MAAN holds one or two day workshops for upper and middle management of member firms. Recent workshop topics have been conducted for agency CFOs, Media Directors, PR Directors, Creative Directors.